KV for introduction of Eggo Bites Puffed Pancakes. These are small snack finger food pancakes and I choose going with an illustrated line art hand in the KV because I wanted the bites to stand out, and the hand imediatelyly said finger food and gave scale to the product. The line art style was also inspired by art on the back of pack for heating instructions. Client asked for photo hand version but testing showed that people liked the illustrated hand more so that’s what they went with in the end.

Poster designs letting customers know the restaurant was undergoing a design transformation. It was fun pairing traditional construction tools with visions of what the new restaurant was going to look like.

POS and digital designs for Raid Essentials at Target.

A new formula that was safer for kids and pets.

Endcap and KV for ph Balanced Pledge that is safe for multiple surfaces. Heart shaped surface textures created interesting shapes while also communicating that this product would take loving care of almost any surface from wood to metal to stone.

Target seasonal spring signage. The design featured a Duck in raincoat and umbrella that was being sold as a plush exclusively at Target. It was designed to be modular, so it worked as a single large logo but also as separate elements, for ceiling danglers and shelf strips or aisle headers

Halloween is a big event for Tombstone Pizza and to promote the season this signage took cues from retro horror movies to celebrate the season. The imagery illustrated by a real movie poster artist present, mom in fear of the hungry monsters she has to feed. We even altered the Tombstone logo’s traditional cactus to look like a haunted house. Something they kept for years down the line.

Bold numbers quickly told the story of the 12 Joys Comcast customers would receive during the holiday season. These were placed throughout the store at different stations or near products related to the joys Comcast was offering.

Various palette bridge designs. The brand style was always plants in natural garden environments with the products front and center. Finding variety and only being able to use stock art and product shots was a challenge, yet we always managed to come up with something fresh. Adding little touches like a Ladybug always entertained the clients.

The idea behind Bonnie Plants at Home Depot for this garden department signage was that Bonnie plants are the natural ingredients for your great recipes. Natural wood and random, top-down vegetable placement in these pieces created a fresh, picked from the garden, feel. Even the typography was chosen to convey that.

Created for Lowes describing the available herbs and tomatoes from Bonnie. Designed to look natural and like what you might see at a farmers garden.

A departure from the traditional plants in garden shots we usually designed for the client. This was about clearly communicating that if you bought all three products (Bonnie plant, plant food & Miracle-Gro soil) and used them together you would see measurable improvement in plant growth. So it was important to show the three products together, emphasize the word and the number 3, provide a check list of the products and we included a guaranteed stamp for good measure.

A take on Equal’s name to create a promotion with the style of protest posters, but with a positive empowering spin on the messaging. Large close-up drink graphics were combined with bold powerful type.

The Equal promotion was taken further with a traveling double decker coffee bar bus, bus shelter posters, and the world’s largest iced tea displayed near the Chicago river. The client loved the promotion so much we even got to add messaging to the product packaging.

The same look and feel was used for the introduction of cocktail mixes in Miami. During the creative process we explored a more Miami Beach nightlife approach with more nightclub style to typography and a van that was more in line with the street cruising look.

We developed a simple, clean Pinterest style photography look for Pinnacle that could be used across all seasons and flavors. The simple Pinterest style propping and similar layout placement made the product stand out while creating interest and the casual feeling of the brand.

Casa Sauza and Hortnito’s bid to get their share of the Summer Cinco market. Promotional material was designed to look like a Mexican shack or summer beach bar. Featuring distressed wood and paint, hanging lights, and colored streamers. The typography was designed to looked hand painted and worn.

Poster exploration for new cocktail flavors. Diamond shape background pattern was an interpretation of the brand graphics done in a modern night club style tone.

KV concept for a new Micellar Mr Muscle for the Japanese region. The product used a new micellar technology to pick up grease more effectively. The tech created liquid bubbles that would absorb and remove the grease. We came up with the visual of these liquid drops forming a magnet to quickly communicate the technology in a easy to understand visual.

Permanent display designed for lunch sized Frito-Lay products. It was designed to get attention and to entertain the kids. It featured a working telescope, interactive word games and more.

The idea of sitting back and resting, taken to a Zen state, was the inspiration for this display.

Clean & simple just like summer was the idea behind the design for this Kraft Pourables summer recipes campaign. Fantastic food photography, white wood deck textures and other summer imagery were used for this campaign in the form of a recipe foldout booklet paired with a magazine ad, and a display rack designed to create the feeling of farmers markets or your backyard deck.

Kelloggs display that was promoting Kelloggs support of Farmers. The design took on the look of a farmers market stand, with natural distressed wood textures, a hanging header, photos of featured farmers, and an info panel describing where to get more details,

Babybel packaging is a net wrap with hang tag and has less shelf presence than other brands around it. This tray was designed to get that logo front and center, keep the nets neatly organized, and it was slanted so product would always be at the front.

Display pieces created for Duck’s “It’s Bliss” campaign included endcaps, palettes, sidekicks, blades, clip strips and a large archway that could be placed over aisle entrances, stairways or at the store entrance.

4 sided FSDU, Endcap, and PPK created for new Pledge Floor campaign.

Upscale department store style display partnering Beringer Wine with baking.

Upscale department store style display partnering Beringer Wine with grilling steaks.

Upscale department store style display partnering Beringer Wine with cooking.

RoundUp wanted a display that would draw attention to its new Bug Destroyer products. What better way to get the lawn destroying danger of grubs and ants across than making them a giant sized menace. Clients loved the dimensionality and how it brought their package graphics to life.

Miracle-Gro Nature’s Care soil is great for flowers and vegetables the perfect soil for your flower bed. The base was designed to mimic a garden bed and communicate the soil’s effectiveness vs the competitors. The header featured both vegetables and flowers. The natural wood was a call out to garden beds and the naturalness of the product.

A partnership with Home Depot. Bonnie supplied the plants, Nature’s Care the soil, and Home Depot provided everything you needed to construct a raised bed garden. The supplies for the garden bed were displayed in other parts of the store; to bring the partnership together in one place, we created a garden bed next to the soil pallet and plant rack.

A pop up store idea in partnership with CB2. The partnership idea was inspired by seeing a trend of plants in the CB2 catalog photography.

Interior View

Display featuring MyQ, a Wi-Fi enabled garage door solution. On display was an actual product out of the box, a product detail checklist, and a small video screen garage door that was attention getting when it opened and could communicate more detail information to consumers.

To show Chamberlain Garage Opener lights were brighter and perfect for after dark garage tinkering this display had a working light that consumers could interact with showing traditional lighting vs Chamberlain’s.

Seasonal displays for Pinnacle, redressing a semi-permanent bottle shaped standee. The header and product would swap out for different seasonal occasions. Like summer relaxation or fall sports finals.

The strategy with Pinnacle displays was to keep the brand colors front and center, then to take a playful tone with theming. So for sports that was the traditional score board style header, pennants, side line chairs and dressing up a giant sized bottle in a jersey.

To communicate the idea of springtime in Paris we dressed this display in a striped awning, created a sidewalk seating area, and an Eiffel Tower display.

Close up of Eiffel Tower Rack used in the set up above.

For the release of the James Cameron Blockbuster AVATAR, McDonald’s ran a promotion featuring a fully immersive 360 degree virtual online experience. Players could explore the AVATAR worlds searching for hidden artifacts from the film, and unlocking bonus content about the film. My job was hiding those artifacts in the artwork created for the game as well as helping with page layouts and asset creation.

For the Winter Olympics McDonald’s was promoting Chicken McNuggets. The website created for the promotion featured a Chicken McNugget pack front and center and fun interactive elements like a skier zooming across the top of the box, interactive dipping of the nuggets in sauce, athlete bios and videos.

A summer recipe site for Kraft foods.

Brand page and banners created for Walmart. Product images were photo composites done by me since there was no time or budget for photography.

Walmart banners introducing new packaging for Pledge

Digital Banners created for SCJ Duck bathroom products featuring their new scents.

SCJ Scale products being promoted shortly after first pandemic wave promoting safe germ free get togethers and easy clean ups

Banners promoting easter/spring themed treat making with Rice Krispies and Jet Puffed marshmallows

Holiday themed banners promoting Halloween and Christmas treats made with Rice Krispies

Redesign of the Equal website that followed the look of promotional material we were creating.

Before offering it as an Airbnb Oscar Mayer was offering the chance to win a ride in the Wienermobile.

Capri Sun site created for new tag line: Respect the Pouch. It was a crazy interactive kids site designed to look like the inside of the Pouch. Site navigation was through floating bubbles, each taking you to a new area. We had a karate fighting pouch dojo, slurping styles where your drinking style from the pouch was described as character traits, promotion area and product info. The site was designed to grow as new activities were designed.

A burp version of a telegram where kids were able to send Burp-O-Grams to family and friends. You were able to select a character and style of burp and then a short video would be sent via email.

Every kids brand needs to do a Nickelodeon promotion at some point and Capri-Sun decided to send a lucky winner to the Kids’ Choice Awards. This was the enter to win site, we designed it to give you a limo ride to red carpet where a bouncer would ask you to enter your code to enter. he would check your registration details and even prevent you from entering if you had previously entered. There was also the possibility of winning a $50 gift card.

Lunchables promotion site for the movie Lemony Snicket. It featured a “slight chance to win game”, clips from the movie, secrets from the books, and a custom bookmark maker.

Capri Sun and Nickelodeon promotion to win a chance to see the Naked Bros Band in person. Designed like a recording studio: you entered your info on the studio sign in sheet, listened to various band tunes and promoted the temporary tattoos that were being given away with Capri Sun purchase.

I was tasked with updating Pringles, Cheez-It and Townhouse packaging with College Hoops themes. Client requested we keep as much of the original packaging look as possible but incorporate basketball imagery into the existing looks.

While the netted sack design of the product is simple, cost effective and all that is needed to protect a product already wrapped in wax, it doesn’t sit well on shelf. The product tends to sit in a pile and the Babybel logo compared to other brands in the same area can get buried or visually lost when on a shelf.. The solution was a simple thin cardboard wrap that would feature a large logo, allow space for promo messaging and let the product sit on shelf more neatly.

Fun lunch sack design featuring a pattern inspired by the peeling of the wax of the cheese. It is clean and simple but adds a little fashion flair to a basic canvas lunch sack. These were to be given away or discounted with purchase during back to school time period.

Promo package grouping multiple flavors of Pinacle in a fun easy to carry Picnic box themed box.

Glade and Hallmark partnership. Glade swecnted candles for Hallmark occasions.

Glade dispenser design concepts with asian flower art theme. Part of a concept that’d a Zen relacation theme.

Eyes, nose and mouth punch out, along with a circle in the back. Letting kids shine a flashlight through the back creating the effect that the Jack-O-Lantern is lit up.

Collectable character cards are featured on each panel.

Box doubled as a playhouse for the toys, with doors and windows that punched out. A punch out Tigger had a spot where he could jump up and down on his tail.

The idea for this Happy Meal Box came from those face swap books where you flip pages to swap out eyes, nose and mouth into fun combinations. Here perforated lines ran across the box allowing kids to break it up into top middle and bottom pieces. Then they were able to swap drivers, vehicles and wheels. The trick to designing this was getting everything to line up on all fours sides so when swapped they looked like they matched.

Happy Meals don’t always come in boxes, sometimes the are bagged. Since Tomigotchi originally came from Japan I wanted to capture that art style on the bag, and for a fun activity I was inspired by a fortune telling folding paper toy my sister and her friends used to make, as a nod to Japanese origami.

Happy Meal displays first job was to hold all the toys, but I always tried to create an environment that the characters would be in.

Sales brochure introducing Mickey & Friends themed Ziploc bag designs.

2 versions of a Back to School KV concept. Client mentioned a school bus but also said they wanted something different than what everyone else was doing. So we had the idea of a hot rod style school bus tying into how Unilever has all your BTS shopping items so they can make your shopping quicker and the idea of a hot rodded bus would be wicked fast. We explored both photoshop and illustrator versions. I did the illustration and the photoshop composition for the bus. We were also playing with the school notebook doodles look to help group the products into school related categories.

Lead designer and creative contact with Lucas Arts on the Frito-Lay/Star Wars Episode 1 promotion. The success of that promotion resulted in record sales for the Labor Day time period and continued with promotions for the DVD and Episode 2. Head of Frito-Lay marketing said Frankel had created the best game cards they had ever done.

Tie-in with Marvel Comics, so I designed the freezer decal to look like a comic book cover and the activity on back of label was how to draw a Marvel character. This was pre MCU which is why you are seeing some characters not in the films.

Lunchables came with lenticular Spiderman 2 cards that featured a Spidey-sense viewer. When you ran the card across the imagery on the back of the box it revealed hidden icons. The goal was to find all the hidden icons in the image.

I got to design the t-shirt for this promotion. I came up with the idea of using tie die fabric which saved on printing costs and made a cool gamma ray effect. These were a hit with client and consumers.

Boxes featured activities, a preview of the upcoming book, and collectable mini newspapers

A book mailed to prospective Kids Marketing clients explaining Frankel’s capabilities. It was made of 2 chalk boards hinged together and the cover was customized for each prospective client.

A party hostess character created for a Frito-Lay promotional idea. I liked the mix of photo real product with illustration.

I liked the style I created for the Frito-Lay character and started exploring other characters that could be created from it.

Personal project playing with a 60s illustration style

fun illustration of Rachel in here first role in movie 1 Million Years BC. Done as a personal tribute on social media for here career in films and as a sex symbol after her death.

another exploration of 60s illustration style

Illustration done for a Oscar Mayer website concept

Illustration celebrating the 25th Anniversary of the Apple iMac

Experimental series of illustrating birds with simplified geometric shapes and colors

Simplified geometry illustration exploration

A fun project where I got to design a quick character and box design. The idea was that a lucky kid would win the chance to have a cereal featuring their likeness. Since we were just selling in the idea I was chosen to just pull something fun together. All I was given was a made up cereal name.

Personal project exploring various styles of rendering celebs in illustrator. Changing up the styles to match personalities.

Adobe Illustrator celebrity portrait

Celebrated Barbie’s 64th Birthday and upcoming film with this illustration of the first Barbie.

Personal illustration of tv horror host Svengoolie

My stylized take on the cartoon character Popeye

Illustration inspired by Steve Ditko art featuring Peter Parker with his Spiderman Spider sense going off. Always loved the split face look.

Marvel Studios character Modo who just appeared in Ant Man and Wasp 3 movie and had his one animated series on Disney+

Personal piece done one night when I couldn’t sleep

Companion illustration to Buzz Lightyear

Personal project exploring the mascots i grew up loving as a kid. Started off as a way to work on illustrator skills but became a project of exploring if i could simplify the characters and still keep their key design traits. All done with Adobe Illustrator.

Personal project exploring the robots i grew up loving as a kid and an adult. Like the mascot series Started off as a way to work on illustrator skills but became a project of exploring different art styles for each of the robots. All done with Adobe Illustrator.

Series of illustrations of Dick Tracy and his rogue gallery

Mojo Jojo from the PowerPuff Girls series done in my simplified style

Concept Lego Mini Figs rendering of Kellogg’s Tony the Tiger and Tucan Sam.

Character concepts for McDonald’s Breakfast Happy Meal idea. Inspired by the McDonald Land Fry Guys from the 70’s Saturday morning commercials.

Personal project rendering realistic illustrations of famous pop culture sneakers in Adobe Illustrator

Designed for Target Halloween Costume Department signage

Exploration of McDonald Land characters in a younger modern animation style.

Athletic sports kids created for Happy Meal panel. Kids were interacting with milk jug and milk wave.

What I really like about this is the caricature I did of Bud Frankel. If you made a good suggestion in a suggestion box, you got cookies delivered in this playful Happy Meal style package. I designed and illustrated it. The caricature was still being used years after I left Frankel, for things like the patch.

Got a random call to explore what an illustrated Marlboro Man might look like if illustrated.

Poster art created for in-agency creative inspiration meetings.

Winter Olympic Sports events characters created for a Target kids activity booklet.

Fun doodle of an art director whose account person may have pushed him too far with change requests or timeline changes.

Personal exploration sketch done in Illustrator

Had this magnifier with clasps on my desk for years and have always viewed it as a character. As I began modeling it and trying to figure out what he should be doing, somehow nothing seemed better than making him a stamp collector.

We were tasked with updating the Pringles flavor cues with College basketball imagery. We updated original with a basketball and coach’s whistle, BBQ we placed the skillet in a basketball hoop and net, and for Sour Cream and Onion we changed the dip bowl into a basketball bowl. I didn’t the composites and image manipulation.

Photo composite created from stock as an exploration of what could be created if timing and money did not allow for a shoot. Ai was tried and not getting exactly what they wanted so I was asked to see what I could do with stock images. This helped convince the client to go with a photoshoot. and I was asked to do sketches for all the recipes for sell in. Those will be available view in the Concept Sketch section soon.

This was created for a July 4th mailer insert for Frito-Lay. I made the Grill square to hold copy in the inside cover, so the round grill was edited to be square, lid was scratch built and then extras added to create the 3 panels.

Create for deck. flattened lighting on the bottle then composited into background of tomatoes with shadows, layered a couple tomatoes on top pf bottle to add depth and then adjusted lighting so it all felt like it went together..

Glade Fashion pre photoshoot sketches for concept sell in. Top row are my sketches, bottom row is the final photography. It was all sketched in layers so designers could use the individual elements in other layouts and rearrange positions.

a series of sketches done for the TL Quaker team. I was asked to do sketches of recipes that the team was going to have photographed for a promotional website. I was give the ingredients a sample photo for the general style of photo they were going for and th various sizes the recipe would be cropped at. it was up to me to figure out composition, background elements and placement and to get as close to what the photos would look like as possible so clients could approve. originally we were going to go full color but after the first couple images were shown to the client for approval it was decided that the b/w sketches were doing what needed to be done for sell in. saving time and allowing for quicker and easier revisions if needed. the photos here are the final shots. It was nice seeing how closely many of them were to my original sketches. My time doing photoshoots with McDonalds and Kraft came in handy when connecting these.

Glade lifestyle occasion concept sketches

Off Pre photoshoot sketches for client sell in

I did sketch layout for pos visuals that followed the look of animated commercials already done.

I was responsible for creating new scenes renders and the animation agency took those to create high res 3d renders following my layouts, with their characters and assets.

sketch done for happy meal concept, featuring characters and scenes from the film Flubber. Line art sketches were always done to sell in the initial concepts. Me and the team would work together to concept the interactivity on a box and I would sketch those out.

VR walkthrough of a Best Buy type of store. Low poly models were created in Modo. Walkthrough done with Unity game engine. Created to examine Intel signage and display set ups in virtual real-world situations. My role was modeling display structures and products, finding product details (like sizes and graphics) for creating the low poly models and making sure they were correctly built for use in Unity game engine.

Featured animated screen graphics.